Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
Category Archives: Clothing and Accoutrements
Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre
Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
Part 1: The Limited Edition Jaeger LeCoultre Continue reading
Milk and Sugar
Since this week has quickly become seersucker week after selling more seersucker bow ties than we thought possible, I thought I'd share a little about this special fabric. Maybe I'm a geek, but I think it is pretty cool. Here's what Wikipedia has to say:
Seersucker is a thin, puckered, all-cotton fabric, commonly striped or chequered, used to make clothing for spring and summer wear.
Here is another great post from my friends at the Cordial Churchman. I read it this morning on the first day of spring and I wanted share it with my swell readers as well. This post is about the seersucker bow-tie, the perfect accoutrement for your spring wardrobe. If you haven't checked out The Cordial Churchman yet, I urge you too now. They make beautiful bow ties and will even convert and re purpose some of your old neck ties for you. In a word they are Swell!
Pea Coat
Ahhh, my trusty pea coat. Some people may call it a navy coat, officers coat or even pilots jacket. What ever you call it, this is about the best jacket money can buy. It is an iconic piece of clothing that has remained relatively unchanged in its long history. This should be a staple in your winter wardrobe, it is my go to winter jacket, I wear it over my work dress clothes and pair it with my favorite heavy wool striped scarf and I am ready for just about anything. Continue reading
The Trilby Fedora
I have fond memories of growing up with my cousins spending time at our grandparents’ house. My grandmother used to teach us how to play poker and we used buttons instead of chips, they also had a great vintage bar in their basement and a gorgeous classic car in their garage (which is now in my garage). This backdrop helped us kids to become thespians; we imagined scenes starring ourselves as mobsters of the coolest make. Of course to “top it off” we all had to have the coolest hat. In my grandparents’ kitchen closet was my grandfather’s hat. He actually had a couple that we wore, but one was always the coolest, and whoever got that one was the “Don”. His hat was the coolest trilby I had ever seen, well at least from a kid’s perspective. I have fond memories of this iconic hat, many fewer men wear hats today, but this one will always be a classic. Continue reading
Swell driving shoes-The original Car Shoe
Cars with nice leather and heated steering wheels may have eliminated the need for driving gloves for the modern driver, but driving shoes certainly still have a place. I haven’t put much thought into driving shoes until recently, even though I have always been aware of them. Now, I’ve found a great driving shoe that you all need to check out.
Not my car…..unfortunately
Mens Swim-wear
The warm weather is here, and that means its time for the waves. Since it is now the first official day of summer, I am thinking about swimming. Now, us men have many options for swim wear so that means that there is no excuse not to look swell, even at the beach this summer.
There are three main categories of modern swim wear available to men. Depending on body type each of these styles of suits have something great to offer. They are as follows: Continue reading
Ray-Ban Wayfarer
The classic Ray-Ban shades. With the mere mention of that, your mind instantly plays an image of Wayfarers adorning everyone you ever thought was cool. from Don Johnson in Miami Vice to Tom Cruise in Risky business. The year that movie came out 360,000 pairs of Wayfarers sold, a testament to their huge popularity. Bausch & Lomb first created the aviator style of sunglasses in 1936, with that the Ray-Ban company was founded a year later. On May 7 of 1937 Bausch & Lomb took out a patent, and the Aviator became available to the public for the first time. They were originally introduced for the United States Army Air Corps to protect the soldiers’ eyes from harmful light while maintaining a fashionable look. The Ray-Ban Aviator became a well-known when photos of General MacArthur showed him wearing them during World War II . Continue reading
The Skinny Tie
There are so many options in neck wear for men today. Some have varied in popularity throughout history, and most are closely related through a common ancestor. The cravat (or cravatte) is the original neck-cloth, dating back to the 17th century Croatian military garb. Next came the Ascot, which was a more tailored version of the cravat, it was designed for casual or “morning” wear (I saw someone wearing an Ascot looking real smart just this weekend). That was very quickly followed by the bow-ties and string ties. I love bow ties as I’ve said before. Some argue that bow-ties and the cravat originated together, or are even one in the same, I believe they are distinctly different. Frome all of those we can derive the modern-day necktie. Since neckties evolved from the early cravats, their width has varied, stretching from barely an inch thick to a ridiculously wide five inches. Today, the typical tie is about 3.5 inches wide. Of course these aren’t the only options men have, but if you read this blog don’t even consider items such as the Bola tie unless you are an oil magnate living in Dallas Texas. Continue reading
How not to be swell
Some one shared this with me, I think it is appropriate for How to be Swell, don’t you? Swag is a word in rap culture to represent a apperance or style, Urban dictionary calls it the most useless word in the English language.
