This is the second of a two-part piece about the storied Mille Miglia Race- the exhibition of speed and machinery, the most important auto-cross event in the world, and the Chopard watch that bears its name.
The ChopardMille Miglia Chronograph. Chopard is a Swiss-based luxury watch, jewelry, and Accessories Company founded in 1860 by Louis-Ulysse Chopard. Chopard initially concentrated on developing precision pocket watches and chronometers. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.
This post is a two-part piece About the storied Mille Miglia Race, and the Historic watchmaker Chopard- the world sponsor and the official timekeeper of Mille Miglia since 1988.
Today is the finish of The mille Miglia, It is Italy’s historic 1,000-mile race which was run annually from Brescia to Rome and back, from 1927 through 1940, and from 1947 through 1957. Hundreds of drivers,and cars have traversed this course, in its day it was the measure of a man and a showcase for a car manufacturer. It was a stage for showing off a drivers prowess, and the beauty and technology of a machine he was piloting. This year is the 35th that the Mille will be run as a vintage racing event. There are a number of automakers whose classic models participated in the original event who have entered vehicles to relive former glories. Continue reading →