Omega recently released a fantastic and visually striking advertisement for their Co-Axial movement. Proof positive they have thrown their full weight behind the movement. The coaxial movement replaces a typical lever type escapement with a revolutionary wheel design which Omega claims reduces friction, improves accuracy, extends the time between service intervals, and is more durable.
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Tag Archives: Watches
Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre
Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
Part 1: The Limited Edition Jaeger LeCoultre Continue reading
Rolex Deepsea Challenge
Great and wonderous things happen when worlds of technology and exploration collide in pursuit of a common ambition. The catalyst of exploration has spurred technology many times in the past, and technological advances have paved the way for some fantastic voyages in history. This wonderous ballet has provided man glimpses of the most magnificent views on earth and in space, as well as some of the most complicated and ingenious gadgets you have ever laid eyes on. You will soon be able to see, on the National Geographic Channel, one such history making adventure. Continue reading
The Cartier Roadster
This may not be a new and exciting timepiece for everyone, but for me it is an all time favorite, that I have yet to write about. The Cartier Roadster had been a “Holy Grail” watch for me for a long time. You know the type, that piece that you would want to acquire using any means necessary, but has always been just out of reach. Rest assured my crusade was not in vain, I’ve made my conquest and this watch rests in my personal collection. I didn’t consider this to be a grail watch because of some technical prowess, or revolutionary complication, the feeling was purely about style and design. Being the car aficionado that I am, when I first laid eyes on this watch and understood its nuances, I was captivated. I knew that I would have to have this object of beauty. It was unmistakably the most interesting watch that I had ever seen.
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Bulova Accutron Calibrator
I am admittedly a watch fanatic, and I believe it’s been to long without a watch post on Howtobeswell. Something exciting is around the corner from Bulova that I have just got to talk about. With both mechanical and quartz designs, Bulova watches are intricately and elegantly detailed, using fine quality materials. Founded in 1875, Bulova is one of the world’s most recognized brands, and reaches a wide range of consumers with its variety of watches and clock offerings. An independent subsidiary of Citizen Watch Company, Bulova is headquartered in New York City. At Basel World 2012, Bulova announced a revolutionary advance in timekeeping accuracy- at
least for the wearer. They are introducing the Bulova Accutron Calibrator, featuring the External Fine Adjustment System (EFAS). This feature allows watch enthusiasts the ability to control the accuracy of their automatic watches, maintaining 99.99% accuracy simply, and without need for a technician. – Their claim, but from them it carries some weight.
least for the wearer. They are introducing the Bulova Accutron Calibrator, featuring the External Fine Adjustment System (EFAS). This feature allows watch enthusiasts the ability to control the accuracy of their automatic watches, maintaining 99.99% accuracy simply, and without need for a technician. – Their claim, but from them it carries some weight. Chopard and the Mille Miglia….II
This is the second of a two-part piece about the storied Mille Miglia Race- the exhibition of speed and machinery, the most important auto-cross event in the world, and the Chopard watch that bears its name.
Part 2:
The Chopard Mille Miglia Chronograph. Chopard is a Swiss-based luxury watch, jewelry, and Accessories Company founded in 1860 by Louis-Ulysse Chopard. Chopard initially concentrated on developing precision pocket watches and chronometers. Chopard is regarded as a manufacture, in other words that they make many of their watches and movements in-house rather than using the base movements (ebauches) of other manufacturers.
A swell watch – Baume et Mercier Capeland Chronograph
I just got this beautiful watch around Valentine’s Day. (By the way ladies here is a great gift idea for your man for V-day.) I am so pleased with it, I wanted to share it with you. It is the Baume et Mercier Capeland Chronograph.
It has a nice heavy feel, beautiful dial with arabic numbers, and a scratch resistant sapphire crystal. It is water-resistant to 100 meters, with the help of a screw down crown. It is powered by a Valjoux 775o automatic movement with some nice embellishments, unfortunately it has a solid case back so you can’t view it.
I always loved the classic black dial on stainless. Bracelet or strap, I don’t care which, however, this piece deserves a nice panther link bracelet. I also really love the strongly luminous hands and indicators on the dial. It is gorgeous.
I wore it today with a black french-cuffed shirt (French cuffs are the best) and my black pearl cuff links. Plays nicely don’t you think? The crystal has a nice slight bubble top shape that is kind of reminiscent of a pearl so I thought it was appropriate.
With Pearls
To top it all off I have to share this with you as well, not only does Baume Mercier make beautiful watches, but their advertising agents are genius. Here is the best watch ad ever:
Check out Baume Mercier, these watches know….how to be swell.
