April 25, 2013 12:03 pm
Omega recently released a fantastic and visually striking advertisement for their Co-Axial movement. Proof positive they have thrown their full weight behind the movement. The coaxial movement replaces a typical lever type escapement with a revolutionary wheel design which Omega claims reduces friction, improves accuracy, extends the time between service intervals, and is more durable.
The Co-Axail movement was released in 2007 in Omega’s top line watches, and they have made it plain that their ambitions are to have the Co-Axail escapement in all of their models by 2015. They recently released, with much fanfare, a serious horological accomplishment; the Omega Aqua Terra 15,000 Gauss. To celebrate this movement they have produced this ad; A journey through time. In the same style as Cartier’s Odyssey, you will take note of a few Omega icons; the Hippocampus resting on a pedestal near the sea, James Bond’s Aston Martin, and The Moon landing among others. I hope you enjoy it, because I think it is swell.
Posted by howtobeswell
Categories: Bond, Omega, Watches, What to see
Tags: Aston Martin, Cartier, co axail movement, James Bond, Moon, Movement (clockwork), Odyssey, Omega, Watch, watch movement, Watches
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Omega Co-Axial Advertisement-A Journey Through Time | How to be Swell…
By nike hyperdunk on May 4, 2013 at 2:07 pm
The new omega co-axial afvertisement is amazing, just saw it and i m willing to get one on my wrist too
By Anirudh chowdhury on June 13, 2013 at 8:36 am
Thanks for the comment, the movements are quite impressive, but the watches they come in are even more so. Good luck finding just the right watch, I recommend the aqua terra.
By howtobeswell on June 13, 2013 at 11:33 am
[…] Co-Axial is also capable of resisting magnetism. Of course the calibre 8400 has the now famous co-axail escapement, and is also COSC-certified chronometer with a power reserve of 60 hours. some pretty good […]
By The Omega Seamaster 300 Master Co-Axial | How to be Swell on April 8, 2014 at 5:04 pm