Here is another swell blog for you to read. The Effortless Gent . The Effortless Gent is a site “dedicated to helping dudes figure out what looks best on them”. It was founded and run by a guy named Barron Cuadro, who also co-founded Fifth&Brannan, a menswear label based in San Francisco. EG is a fantastic analog of How to Be Swell, their forum is for men, and their personal style, whatever style that may be. They promote classic looks and themes, pieces that are timeless that will keep the women interested year after year. Most importantly the site is full of good advice on what to buy that is good quality on a fair budget. They lay out every thing in a simple tasteful manner helping men look like gents effortlessly, so check it out because to me the Effortless Gent is very swell.