My friends, the alchemists at Baume et Mercier are at it again. Brewing up something for this fall. Its directed at all of us die-hard racing enthusiasts. Last year, Baume & Mercier surprised and delighted us with the release of the Capeland Shelby Cobra collection. Created in partnership with Carroll Shelby Licensing Inc. in Las Vegas, the line was a complete success, so this year they are doubling down. Continue reading
Category Archives: Baume et Mercier
Something Swell at Antiquorum, The Baume Mercier Capeland Cobra
It’s no secret that I am a big fan of car themed watches. It’s also no secret that I love when teams collaborate to create something truly magnificent, and that is precisely whats going on here:
In March 2015, Baume & Mercier announced its partnership with Carroll Shelby International Inc. to create two exclusive, limited edition watches born from the DNA of Shelby’s most revered creations. Following the success of this launch, Baume & Mercier announces a second installment in its collaboration: A one-of-a-kind Capeland Shelby® Cobra timepiece that will be auctioned at Antiquorum in New York City on December 15, 2015, with all proceeds going to the Carroll Shelby Foundation. Bids may be placed online, over the phone or in person.
Baume et Mercier Clifton Tourbillon
Now, I should have gotten to this much sooner, but I have had an extremely busy summer and fall, and with that How to be Swell took a bit of a back seat, sorry to leave you guys hanging. Part of what I was busy doing was hanging out in Geneva checking out some beautiful watches in their native land. I even made a stop at The Richemont group, home of Baume et Mercier. There was so much to see, and I hope this post was worth the wait. This watch I am about to tell you about certainly is, it’s the flagship of the Baume Mercier catalog. Continue reading
The Swell Things About Being a Dad
There is a certain wonderment about being a dad. I have two young boys, and they are the greatest thing in my life. I am not young anymore, and my friends and I are constantly reminding each other of our age. We use reference points such as “do you remember such and such car, or tv show growing up?” It all dates us easily, but I don’t feel old. You see, I spend a quite a bit of time with these two young men in my house. You would think that the bottomless fountain of energy thy have would not allow me to keep up. On the contrary, my favorite place to be is on the floor with them.
A Swell Week With the Baume et Mercier Clifton Chronograph
Its been a very cold week here in the Polar Vortex where I live, Well and in most of the US as well. I have been yearning for something to keep me busy, While trapped inside my Igloo. My good friends at Baume et Mercier were Happy to deliver. I have been dreaming of all of the watches being introduced at the SIHH show, and what I want to see first, when I got a package containing the New Baume Mercier Clifton Chronograph. Their newest Clifton model is mine to wear for a week, how swell. Continue reading
The Baume et Mercier Clifton Complete Calendar
What an absolutely beautiful watch from what is quickly becoming one of the best brands around. It is no secret that I am a huge Baume Mercier fan. They have been doing absolutely everything right lately, from design and craftsmanship to marketing and service. They really are growing into a powerful brand on the level with a number of the luxury makers out there, and at a better value than many. So, it will come as no surprise that I am going to rave about their new Clifton Complete Calendar.Baume et Mercier Clifton Automatic
Happy father’s day all you swell readers! I’ve been reading everywhere lately about so many gift ideas for dads on Father’s day. There are a lot of great ideas out there, but what every dad I know wants is time, time with his loved ones. A special moment that can be captured in a memory, a photo, or a memento. We dads really want more than anything for our day to be filled with our favorite people. Dads do quite of a lot for our families, and today is our day to reap the reward and be with them. If you want to take that gift of quality time for dad not so literally, then I have a great idea for you. Baume Mercier has delivered something that captures this idea perfectly; the Clifton Automatic. Continue reading Baume et Mercier Capeland Flyback Chronograph
One year ago I shared my first post on my own Baume et Mercier Capeland, so I thought it proper for the one year anniversary of How to be Swell I would again write about a Baume Mercier Capeland, only this time one that unfortunately isn’t in my personal collection. The Capeland flyback chronograph was part of their re design the year before last. The flyback is at the top of the Capeland series that was redesigned to a more classic shape and dial design harkening back to the gilded age of horology. Baume & Mercier describes it as: The sport-chic Capeland epitomizes a relaxed lifestyle and strength of character. This charismatic series resolutely embodies shapes, colors and authentic functions that uniquely represent the brand’s universe of seaside living at its best.
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A swell watch – Baume et Mercier Capeland Chronograph
I just got this beautiful watch around Valentine’s Day. (By the way ladies here is a great gift idea for your man for V-day.) I am so pleased with it, I wanted to share it with you. It is the Baume et Mercier Capeland Chronograph.
It has a nice heavy feel, beautiful dial with arabic numbers, and a scratch resistant sapphire crystal. It is water-resistant to 100 meters, with the help of a screw down crown. It is powered by a Valjoux 775o automatic movement with some nice embellishments, unfortunately it has a solid case back so you can’t view it.
I always loved the classic black dial on stainless. Bracelet or strap, I don’t care which, however, this piece deserves a nice panther link bracelet. I also really love the strongly luminous hands and indicators on the dial. It is gorgeous.
I wore it today with a black french-cuffed shirt (French cuffs are the best) and my black pearl cuff links. Plays nicely don’t you think? The crystal has a nice slight bubble top shape that is kind of reminiscent of a pearl so I thought it was appropriate.
With Pearls
To top it all off I have to share this with you as well, not only does Baume Mercier make beautiful watches, but their advertising agents are genius. Here is the best watch ad ever:
Check out Baume Mercier, these watches know….how to be swell.
How to be Swell 
