Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre

Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.

Part 1: The Limited Edition Jaeger LeCoultre Continue reading

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Jaeger-LeCoultre Deep Sea Vintage Chronograph

Jaeger-LeCoultre Deep Sea Vintage Chronograph

Due to the traditional dive watch design and to its ability to evoke turquoise blue seas and deep reef dives, this luxury watch will certainly help to kill your winter blues. If you’re about to go snorkeling in the great barrier reef, or sea diving in the any ocean paradise, you maybe shouldn’t consider the new Jaeger-LeCoultre Deep Sea Vintage Chronograph. You don’t need to be a great diver to wear this watch, In fact, you don’t need to be a diver at all, because The Deep Sea Vintage Chronograph is not a diving watch! It has a fixed bezel, and it is water-resistant only to 10 bars (100m).But it makes a serious statement lying on your wrist beach side.

This watch seems quite simple. It looks very sporty, but has a gorgeous vintage flavor, and the black on stainless on calfskin leather makes a bold statement. It is masculine, but not alike the enormous monsters people wear today. The case measures 40.5mm which is a very appropriate size for this style. I love that it is tribute to the original Jaeger-LeCoultre Memovox Deep Sea, one of the first diving watches ever purposed. Only 1,061 models were made in 1959. Continue reading