Omega recently released a fantastic and visually striking advertisement for their Co-Axial movement. Proof positive they have thrown their full weight behind the movement. The coaxial movement replaces a typical lever type escapement with a revolutionary wheel design which Omega claims reduces friction, improves accuracy, extends the time between service intervals, and is more durable.

The  Co-Axail movement was released in 2007 in Omega’s top line watches, and they have made it plain that their ambitions are to have the Co-Axail escapement  in all of their models by 2015. They recently released, with much fanfare, a serious horological accomplishment; the Omega Aqua Terra 15,000 Gauss. To celebrate this movement they have produced this ad; A journey through time. In the same style as Cartier’s Odyssey, you will take note of a few Omega icons; the Hippocampus resting on a pedestal near the sea, James Bond’s Aston Martin, and The Moon landing among others.  I hope you enjoy it, because I think it is swell.