Louis Cartier XL Slimline-Tank

The Cartier design house has a long history of serving royalty, stars, and celebrities. The one time Prince of Wales, Edward VII, called Cartier the “Jeweler of the Kings, King of Jewelers”.

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master. In 1874, his son Alfred Cartier took over the company, but it was Alfred’s sons; Louis, Pierre and Jacques, who were responsible for establishing the brand name worldwide. Cartier has since become a world renowned fashion house for jewelry, watches and other goods. Louis retained responsibility for the Paris branch, and he was responsible for some of the company’s most celebrated designs, such as the fashionable wristwatches and exotic oriental flavored Art Deco designs. This year they created this beautiful advertisement highlighting their history and icons, notably in the ad is the journey of the Cartier panther. 

Continue reading