The Omega Seamaster 300 Master Co-Axial

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It seems as though everyone making watches these days, especially the ones on the cutting edge of technology, are looking to the past for design inspiration, and I like it! Vintage-inspired pieces were all the rage at this year’s Baselworld, and from one of my favorite watchmakers came the remake of an absolutely iconic divers watch. Omega introduced the new Seamaster 300 Master Co-Axial, based on the original Seamaster 300 from 1957. It has a 41mm case, sapphire crystal and exhibition back, and the distinctive broad-arrow hour hand. It is also water-resistant to 300m, hence the name. Continue reading

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Baume et Mercier Clifton Automatic

IMG_1363Happy father’s day all you swell readers! I’ve been reading everywhere lately about so many gift ideas for dads on Father’s day. There are a lot of great ideas out there, but what every dad I know wants is time, time with his loved ones. A special moment that can be captured in a memory, a photo, or a memento. We dads really want more than anything for our day to be filled with our favorite people. Dads do quite of a lot for our families, and today is our day to reap the reward and be with them. If you want to take that gift of quality time for dad not so literally, then I have a great idea for you. Baume Mercier has delivered something that captures this idea perfectly; the Clifton Automatic. Continue reading

Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre

Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.

Part 1: The Limited Edition Jaeger LeCoultre Continue reading

Louis Cartier XL Slimline-Tank

The Cartier design house has a long history of serving royalty, stars, and celebrities. The one time Prince of Wales, Edward VII, called Cartier the “Jeweler of the Kings, King of Jewelers”.

Cartier was founded in Paris in 1847 by Louis-François Cartier when he took over the workshop of his master. In 1874, his son Alfred Cartier took over the company, but it was Alfred’s sons; Louis, Pierre and Jacques, who were responsible for establishing the brand name worldwide. Cartier has since become a world renowned fashion house for jewelry, watches and other goods. Louis retained responsibility for the Paris branch, and he was responsible for some of the company’s most celebrated designs, such as the fashionable wristwatches and exotic oriental flavored Art Deco designs. This year they created this beautiful advertisement highlighting their history and icons, notably in the ad is the journey of the Cartier panther. 

Continue reading