1964 Heuer Carrera Re-Edition Chronograph

Admittedly I have over looked Tag Heuer for some time, aside from a couple of models, not much has got me going from them. Of course I do love the Monaco (you may see that in a subsequent blog post). Recently I acquired a great watch from them, and it happens to be a watch they made twice. One of the only watches that they produced under both the Heuer name, and post acquisition by Techniques d’Avant Garde then again under the Tag name (I’ll explain in a bit). Heuer began as a watchmaker in St-Imier, Switzerland in 1860 with foundation of Uhrenmanufaktur Heuer AG by Edouard Heuer. The company was purchased by TAG Group (Holdings) S.A. in 1985 and Heuer became TAG Heuer. In 1999 TAG Heuer was sold to French luxury goods conglomerate LVMH -Moët Hennessy, Louis Vuitton. Continue reading

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