I recently had the opportunity to do something really cool! I took a trip with one of my best friends on a whirlwind tour of all the great cities in Europe. I am sure over the course of the year I will write about most of the places that I’ve been, but I plan to start with something close to my swell readers heart. Continue reading
On my recent trip to Europe I made a pilgrimage to Geneva, any good watch aficionado needs to see this at least once. The headquarters for many of the biggest brands are here, and the pulse of the entire industry can be felt. for fun I snapped some pictures at Rolex, have a peek, the visit was totally swell.
Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
Part 1: The Limited Edition Jaeger LeCoultre Continue reading
Admittedly I have over looked Tag Heuer for some time, aside from a couple of models, not much has got me going from them. Of course I do love the Monaco (you may see that in a subsequent blog post). Recently I acquired a great watch from them, and it happens to be a watch they made twice. One of the only watches that they produced under both the Heuer name, and post acquisition by Techniques d’Avant Garde then again under the Tag name (I’ll explain in a bit). Heuer began as a watchmaker in St-Imier, Switzerland in 1860 with foundation of Uhrenmanufaktur Heuer AG by Edouard Heuer. The company was purchased by TAG Group (Holdings) S.A. in 1985 and Heuer became TAG Heuer. In 1999 TAG Heuer was sold to French luxury goods conglomerate LVMH -Moët Hennessy, Louis Vuitton. Continue reading