Yup, I am in the watch mood. Basel World 2013 just came to a close, and the world’s watch manufacturers had their finest on display and their newest, most exciting treats were announced there. I unfortunately did not attend Basel World, but I have had a close eye on what is new coming out of there. This piece, I am truly excited about, from a brand that I enjoy, but haven’t said a lot about. This watch is the stuff dreams are made of, it the type of piece that (excuse the expression) gives watch collectors a woody, in a word it’s breathtaking. Continue reading
Omega aqua terra 15000 gauss
Omega has recently unveiled a fantastic new watch that will drastically improve timekeeping for almost everyone. The Aqua Terra 15,000 Gauss is a revolutionary way to address the major flaw in mechanical watches. Through history the one Achilles heel to a mechanical watch was magnetism. Even a small amount of magnetism (measured in units as a Gauss) can drastically affect or even stop a mechanical watch. The parts of a watch movement can become magnetised and begin to move erratically due to their magnetic attractions to one another. Continue reading
Men’s Jewelry Courtesy of GIA
Here is an interesting post on gentlemen’s jewelry I “borrowed” it from my Alma Mater, the Gemological Institute of America. The text is theirs, but the photos are mine. You may have seen one or two of these photos in my post called Real Men Wear Pearls. I wanted to share this with my readers so I am re-blogging it here, because as with all things GIA, it is totally swell. Continue reading
Omega Co-Axial Advertisement-A Journey Through Time
Omega recently released a fantastic and visually striking advertisement for their Co-Axial movement. Proof positive they have thrown their full weight behind the movement. The coaxial movement replaces a typical lever type escapement with a revolutionary wheel design which Omega claims reduces friction, improves accuracy, extends the time between service intervals, and is more durable.
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Justin Timberlake The 20/20 Experience
So I have Been Listening to Justin Timberlake’s New Album fo a couple of weeks and I have to say I love it! Now, Admittedly I am a big fan of his and I was pretty sure that I was going to enjoy it any way, but I was still pretty impressed. His timing of the release is perfect to make this album a great summer sound track. It is consistent for his style of music, and it has a great vintage quality to it. For this album of his it seems more adult, or “grown up” for lack of a better phrase. I have made the daring comparison before, but Timberlake’s music always strikes me as the new millenium’s Michael Jackson. And with that comparison JT should be flattered.
Mad Men Marketing Part II- Banana Republic Mad Men Collection
Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
Part 2: Banana Republic Mad Men Collection Continue reading
Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre
Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
