Capeland Shelby Cobra 1963 Limited Edition Competition watches

IMG_7740My friends, the alchemists at Baume et Mercier are at it again. Brewing up something for this fall. Its directed at all of us die-hard racing enthusiasts.  Last year, Baume & Mercier surprised and delighted us with the release of the Capeland Shelby Cobra collection. Created in partnership with Carroll Shelby Licensing Inc. in Las Vegas, the line was a complete success, so this year they are doubling down. Continue reading

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Something Swell at Antiquorum, The Baume Mercier Capeland Cobra

It’s no secret that I am a big fan of car themed watches. It’s also no secret that I love when teams collaborate to create something truly magnificent, and that is precisely whats going on here:

In March 2015, Baume & Mercier announced its partnership with Carroll Shelby International Inc. to create two exclusive, limited edition watches born from the DNA of Shelby’s most revered creations. Following the success of this launch, Baume & Mercier announces a second installment in its collaboration: A one-of-a-kind Capeland Shelby® Cobra timepiece that will be auctioned at Antiquorum in New York City on December 15, 2015, with all proceeds going to the Carroll Shelby Foundation.  Bids may be placed online, over the phone or in person.

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Patek Phillippe- A critical time for watchmakers- Reblog from CBS Sunday Morning

It’s about time to look at the extremes of timekeeping, including the watch on my wrist. Small in every way, except for its $25,000 price tag. Martha Teichner examines the Patek Philippe mystique:

http://www.cbsnews.com/common/video/cbsnews_video.swf

Luxury Swiss watchmaker Patek Philippe is discrete about the famous owners of its timepieces. Ostentatious, they aren’t. Expensive, they are.”We generally start about $12,000, $13,000, and we go up,” said Larry Pettinelli, president of Patek Philippe USA. “There are some very complex pieces that are over several million dollars.” Continue reading

Patek Philippe Museum-Geneva

FullSizeRender4I recently had the opportunity to do something really cool! I took a trip with one of my best friends on a whirlwind tour of all the great cities in Europe. I am sure over the course of the year I will write about most of the places that I’ve been, but I plan to start with something close to my swell readers heart. Continue reading

Something Swell from Rolex

explorerOn my recent trip to Europe I made a pilgrimage to Geneva, any good watch aficionado needs to see this at least once. The headquarters for many of the biggest brands are here, and the pulse of the entire industry can be felt. for fun I snapped some pictures at Rolex, have a peek, the visit was totally swell.

Geneva Fountain

Geneva Fountain

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Baume et Mercier Clifton Tourbillon

IMG_3567Now, I should have gotten to this much sooner, but I have had an extremely busy summer and fall, and with that How to be Swell took a bit of a back seat, sorry to leave you guys hanging. Part of what I was busy doing was hanging out in Geneva checking out some beautiful watches in their native land. I even made a stop at The Richemont group, home of Baume et Mercier. There was so much to see, and I hope this post was worth the wait. This watch I am about to tell you about certainly is, it’s the flagship of the Baume Mercier catalog. Continue reading