Something Swell from Rolex

explorerOn my recent trip to Europe I made a pilgrimage to Geneva, any good watch aficionado needs to see this at least once. The headquarters for many of the biggest brands are here, and the pulse of the entire industry can be felt. for fun I snapped some pictures at Rolex, have a peek, the visit was totally swell.

Geneva Fountain

Geneva Fountain

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The Rolex D-Blue Dial Deepsea Sea-Dweller James Cameron expedition

Rolex Deepsea DBlueLast year I wrote all about a record breaking dive With James Cameron and National Geographic and a record breaking watch from Rolex, if you get a minute you can read it here. This year there are some excititng announcements on that historic dive.  At 10,908 meters (nearly 36,000 feet) The Mariana Trench is the deepest point in the ocean on earth. On March 26th, 2012  filmmaker and explorer James Cameron in partnership with National Geographic made the first solo dive to and scientific exploration of the Mariana Trench. Making this kind of a dive was no small feat, and to commemorate Cameron’s expedition as well as the  documentary of said expedition called Deepsea Challenge 3D, Rolex has released a new edition of a great watch. Personally I was hoping for the actual Deep Sea Challange model to be publicly released,. However, what they did introduce is still rather exceptional. They have delivered a new version of the Deepsea Sea-Dweller with a gradient “D-Blue” dial that fades from deep blue to black. The coloring is intended to invoke images the ocean’s depths, diving lower and lower until you reach a point completely void of light. Continue reading

Record setting Rolex sells for 1.2 Million

I was reading some watch news this week and stumbled across this Gem, normally I wouldn’t post this, but I couldn’t help but be enamored with this beautiful watch. Sold at Christie’s which is renowned for some high dollar watches and jewelry sales, this Rolex has set the record at 1.2 million. It is a 1949 Oyster Perpetual Rolex made by Marguerite Koch with a cloisonné’ dial featuring a ship at sea, and it is totally swell. Continue reading

Rolex Oyster Perpetual Submariner- The Original Bond Watch

sub and scotch.jpgEven though I have written a lot about Rolex, I have been putting this post off for a long while. Writing about the Submariner can be a bit of a cliché, being that nearly everyone has written something about it. Now, it isn’t that it’s worth writing about, but I want to avoid adding to the noise and write something worthy of a great watch. So being the swell blogger I am, it is my duty -when I finally broach the subject- to do it justice. Continue reading

Rolex Oyster Perpetual Sky-Dweller

sky-dweller_326939_bs_0001_840x107013242183957712ZwyI have admittedly been on a Rolex kick for some time now, but frankly they offer a lot to talk about. This particular piece also happens to be one to dream about. New for Rolex is the moderately complicated Sky-Dweller, I have heard about this one for a little while and had the opportunity to play with one recently, and it is fascinating. The properly titled Oyster Perpetual Sky-Dweller is Rolex’s new flagship watch. I am not sure of the origin of the name Sky-Dweller, but it definitely sits above most of their line up. With a completely new calibre 9001 movement, the Sky dweller does more than your average watch. Continue reading

Rolex Oyster Perpetual Explorer II

Explorer II and airking.jpgI am growing into a rather loyal Rolex fan. I do understand the stigma attached; the perceived pretentiousness by the uninitiated. I had felt this way at one time as well. That was until I owned one of my own, I now appreciate the brand for their longevity, history, technical feats, and overall quality and value. I do tend away from the instantly recognizable blingy “look at me” models in favor of the more understated pieces. After all I appreciate a Rolex for what it is, not what it means to everyone else who sees me wearing it. Continue reading