Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
After five seasons now, many watch enthusiasts have been wringing their hands in anticipation for a good enough glimpse of Don Draper”s wrist. We have all wanted to see what watch this 60s leader in style has chosen to wear. Well, all of our patients paid off, and last night (Season 5 , Episode 6) we were rewarded. In a scene where Don was waiting for his wife, he took a nice long look at his watch. In what I am sure was a product placement for Omega, we had a unobstructed view of a beautiful early 60’s omega seamaster with a cross hair dial. A gorgeous watch in gold over stainless steel on a black leather strap.
When I saw the camera pan across the watch I paused the screen and admired it for a moment. Then I did some searching on the Omega Vintage database and discovered what I believe is the correct model. The cross hair is not a common model so it was easier to distinguish against other watches of that vintage. I believe this piece is a Seamaster De Ville reference number 166.0020, it is an automatic with the 24 jewel caliber 565. This is a beautiful example of an Omega as the brand was becoming one of the top quality manufacturers in the world. You can still find this watch and similar models online, if you are looking for that vintage look. Sites such as Ebay list many for under $1000. Know what you’re looking for, use the Omega database if you want to be sure of what you’re getting. When you find just the right one, just like Don Draper and his Seamaster cross hair, you’re going to look swell.
Mad Men had their season premier Sunday night, and it was quite entertaining. The styles were cool, the martinis were flowing, and the look was spot on. Something grabbed my attention during this episode that was quite cool. The producers, capitalizing on a catchy French pop tune, had Jessica Pare sing the song “Zou Bisou, Bisou”. Jessica plays Megan Draper, the main character, Don Draper’s, wife. For his 40th birthday she sang and danced for him at his surprise party:
“Zou Bisou Bisou,” which roughly means “Oh, kiss, kiss” in French. It was originally recorded by Gillian Hills, a teen pop star from 1960’s France. There’s also an English version, sung by Sophia Loren for the movie “The Millionairess.” The production company for Mad Men, announced Monday that it has released Pare’s version of the song on iTunes, with a special limited edition vinyl to be sold here. With the season premier, Matthew Weiner nailed it. He chose a song to capture the flavor of what’s going on at that period in the 60’s, and as you pan around the room in the party scene there are some swell dressed characters as well. I will say it again, Mad Men is worth a viewing, and no one can argue, if you were serenaded with that song by your sultry wife, that sure would be swell.