Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.
This post is a two-part piece About the storied Mille Miglia Race, and the Historic watchmaker Chopard- the world sponsor and the official timekeeper of Mille Miglia since 1988.
Today is the finish of The mille Miglia, It is Italy’s historic 1,000-mile race which was run annually from Brescia to Rome and back, from 1927 through 1940, and from 1947 through 1957. Hundreds of drivers,and cars have traversed this course, in its day it was the measure of a man and a showcase for a car manufacturer. It was a stage for showing off a drivers prowess, and the beauty and technology of a machine he was piloting. This year is the 35th that the Mille will be run as a vintage racing event. There are a number of automakers whose classic models participated in the original event who have entered vehicles to relive former glories. Continue reading