Category Archives: What to see

Swell Film and Television and Exhibitions

Justin Timberlake: The 20/20 Experience and 2 of 2

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I published this originally in april, but I thought I would do some updates and deliver it again, especially after hearing the follow up album called 2 of 2. Here it is again, Justin Timberlake’s 20/20 albums:

So I have Been Listening to Justin Timberlake’s New Album fo a couple of weeks and I have to say I love it! Now, Admittedly I am a big fan of his and I was pretty sure that I was going to enjoy it any way, but I was still pretty impressed. His timing of the release is perfect to make this album a great summer sound track. It is consistent for his style of music, and it has a great vintage quality to it. For this album of his it seems more adult, or “grown up” for lack of a better phrase. I have made the daring comparison before, but Timberlake’s music always strikes me as the new millenium’s Michael Jackson. And with that comparison JT should be flattered.

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The Great Gatsby

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GatsbyI had a busy and fun weekend with a friend of mine this past weekend (I wrote this May 20th). Over the weekend I; saw the Premier of Star Trek: Into Darkness (it was Amazing), test drove some exotic sports cars, and went to see The Great Gatsby in 3D. I may share some car pics with you, and I would love to tell you all about Star Trek, but that would include spoilers. So, what I am going to do is give my accolades to the Great Gatsby. Continue reading →

Wet Nellie-James Bond’s Lotus submarine

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roger_mooreJames bond has all the gadgets doesn’t he? As well as all the guns, and the girls, but it’s his cars that are the absolute best! Who wouldn’t want to own a Bond car? I sure would! Well then, how about one that turns into a submarine?!

Here is your chance! A very famous car from a rather small scene in The Spy Who Loved Me will be going up for auction in September of this year. Roger Moore‘s Lotus Esprit submarine car from the 1977 James Bond film “The Spy Who Loved Me” may be one of the lesser sought after of the big screen street machines, but it is certainly one of the most iconic, and looks no less cool when parked in your garage. As Bond cars go, it’s no Aston Martin DB5, but it’s still one of the most easily recognizable from the franchise. Seven were used to make the Lotus appear to transforming into a sub, only one was a fully submersible and err… functional.

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Midwest Diamond & Watch Company-Minneapolis

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MinneapolislI was in Minneapolis a few weeks back listening to a speaker at a gemology event. I had some spare time before the event started so I took a stroll through downtown. I ended up in the US Bank Plaza (nice building) on a quest to look at some jewelry or watches, or whatever else I could find to play with while I was there. Continue reading →

Omega Co-Axial Advertisement-A Journey Through Time

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Omega recently released a fantastic and visually striking advertisement for their Co-Axial movement. Proof positive they have thrown their full weight behind the movement. The coaxial movement replaces a typical lever type escapement with a revolutionary wheel design which Omega claims reduces friction, improves accuracy, extends the time between service intervals, and is more durable.
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Mad Men Marketing Part II- Banana Republic Mad Men Collection

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Mad Men® Collection Straw FedoraOkay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.

Part 2: Banana Republic Mad Men Collection Continue reading →

Mad Men Marketing Part I: The Limited Edition Jaeger LeCoultre

Posted by howtobeswell on

Okay I admit it, I am a sucker. I love cross promotion, I fall for product placements, and believe brand ambassadors. There are literally hundreds of examples of great partnerships and cross promotions out there; The James Bond Omega, Breitling for Bently, and Ball for BMW. Product placement has been around since Thomas Edison and Moving Pictures, and Mad Men is a show that is built perfectly for and flawlessly executes good product placement. For seasons Five and Six, the “Mad Men” creators are going at the idea of cross promotion and going at it hard. I admit they have some great ideas and it has worked on me yet again. That’s why I am writing about it here; a two-part series on Mad Men Marketing.

Part 1: The Limited Edition Jaeger LeCoultre Continue reading →

Rolex Deepsea Challenge

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imageGreat and wonderous things happen when worlds of technology and exploration collide in pursuit of a common ambition. The catalyst of exploration has spurred technology many times in the past, and technological advances have paved the way for some fantastic voyages in history. This wonderous ballet has provided man glimpses of the most magnificent views on earth and in space, as well as some of the most complicated and ingenious gadgets you have ever laid eyes on. You will soon be able to see, on the National Geographic Channel, one such history making adventure. Continue reading →

Happy Birthday Aston Martin…100 years

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AstonMartinLogoThe British car manufacturer and racing legend, Aston Martin turns 100 today. I have always loved Aston Martin. With their rich racing heritage, consistent styling, and hand-built quality, whats not to love? And what better day to write about this brand than their 10oth anniversary.

Aston Martin HP Green Pea Continue reading →